Subway campaign

I worked for the client Subway on different camapaigns for different medias as InStore, OutofStore and digital.

One campaign was the big relaunch of the Signature Salads trying to make the brand more colorful and fresh. Another was the Mexican World bringing the dias de los muertos to Germany and into subway with classic mexican illustrations.

client: Subway
field: FMCG
role: layout & composing, retouch
year: 2019/2020
agency: ressourcenmangel

18/1 OoH poster

An other big campaign in 2020 was the so called "Subway experiment" where sandwichartist – yes that's how they call the employees – made a custom Sub for a guest after asking them a few personal questions.

I helped designing the key visual and adapt it into various formats for OutofHome, InStore and digital purposes.