HaselHerz

HaselHerz is a start-up from hamburg offering vegan hazelnut spreads. Its brand core is the absence of palm oil and refined sugars while supporting ecological projects.

Their product range includes three different nut spreads and two kinds of chocolate. I developed a consistent CI in every range of media like print, social media or on their website.

client: HaselHerz
field: food start-up
role: brand, layout & composing, screendesign, shooting
year: 2021-2023

Brandbook

With a given logo, some main colors and a font I developed a brandbook for HaselHerz. I designed logo variations for different purposes and made a whole color range for the brand as well as guidelines for usage of typography, digital guidelines and social media guidelines.

Icon-set

This icon-set shows the main characteristics of the products. They're designed for the usage across all areas as packaging, advertising materials, digital and social media.

Digital

With the digital part I set the foundation for the website relaunch and contributed some screendesigns as well.

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Have a look at the HaselHerz website

Shooting

HaselHerz didn't had a continous visuality. Now they have one.
Fresh colours defined by the Brandbook are the base. I was able to plan and assist the shooting as well as keeping an eye on the produced content to make sure they were implemented.

Social

As with all Start-ups social media is an important plattform for HaselHerz – but not an easy one.
The shooting is a good base and I also did some animation I like.

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