client  Hautliebe

role  brand identity, UI- & UX-design, social media, wordpress

Haut-liebe

Hautliebe is a newly established laser studio in Essen. With a predominantly female clientele, the goal was to create a brand that truly resonates with the target audience. For me, this meant immersing myself in the world of laser hair removal to align the needs of the customers with the vision of the studio’s founder.

client  Hautliebe

role  brand identity, UI- & UX-design, social media, wordpress

Haut-liebe

Hautliebe is a newly established laser studio in Essen. With a predominantly female clientele, the goal was to create a brand that truly resonates with the target audience. For me, this meant immersing myself in the world of laser hair removal to align the needs of the customers with the vision of the studio’s founder.

client  Hautliebe

role  brand identity, UI- & UX-design, social media, wordpress

Hautliebe

Hautliebe is a newly established laser studio in Essen. With a predominantly female clientele, the goal was to create a brand that truly resonates with the target audience. For me, this meant immersing myself in the world of laser hair removal to align the needs of the customers with the vision of the studio’s founder.

Brand Identity

Hautliebe was opening its first studio and needed a complete brand from the ground up. The main goal was to create a strong brand identity that works seamlessly across all media and reflects what Hautliebe stands for – a small studio with a personal touch. The result is a consistent visual appearance with defined colors and imagery.

Business Cards, nicely arranged on a gray-purple background
6-page DinLang Flyer showing the services that Hautliebe is offering
Postcards promoting a sale

Website

A major focus was the website. From the design to the implementation in WordPress (using Elementor) – including a booking process – it was my responsibility to bring it to life. The design is simple, yet clearly reflects the brand’s positioning in the beauty segment.

Macbook showing a webste screen about the owner of Hautliebe, standing on a table
Macbook with a screen of a girl laying in bed havong wonderful smooth legs
Booking screen of the website, shown on an iPhone
full screenshot of the homepage of Hautliebe
full screenshot of the

Let's work together

abstract illustration of a tucan bird

Have a good one.

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©2025 Lorina Salama

Have a good one.

©2025 Lorina Salama